Instagram Marketing & Advertising for Business Owners (SkillsFuture Credit Eligible)


Time: 10am to 6pm | Max. 8 Participants
Hands-on INSTAGRAM Marketing Workshop, 80% of the workshop consist of hands-on activities.

Course code on SkillsFuture Directory: CRS-N-0044836

For participants above 25 years old who would like to use their SkillsFuture Credits to pay for this course, please refer to SkillsFuture registration instructions below. No cash required if you have sufficient SkillsFuture Credits.

>>> Take a peak at Sky Digital Agency Instagram Feed
>>> Take a peak at Sky Digital Agency Instagram Feed
>>> Take a peak at Sky Digital Agency Instagram Feed

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube, LinkedIn, and more have become our source of content go-to for leisure, work and business opportunities.

These different social media tools have also became an essential platform that businesses use to generate brand awareness and sales to grow their business.

Social media has also become the go-to for consumers to decide on whether they will purchase with the brand or not. Social Media platforms like Facebook, Instagram, YouTube and LinkedIn has disrupted marketing and advertising, but the celebrated fact about these different Social Media platforms by millions of business owners is that Social Media Marketing has made it affordable for small businesses to GROW their brand positioning and business quickly with small budgets of $100 to $400 a month.

However, you need to understand each Social Media platform's mechanics, and use them the right way.

Come join us in our 1-day Instagram Marketing Workshop to enhance your brand and adopt an Intsagram Marketing Strategy for your business and be ahead of your competitors with the insider tips we will share with you during the course!

Detailed Instagram Marketing Course Outline:

* We spend a full day with Sky Digital Agency's Founder & Lead Trainer to learn, understand, and apply the essential strategies to help you build your brand on instagram, whether you are a business, startup, property agent, insurance agent, or entrepreneur.

Introduction to Instagram Marketing via:
• Why Instagram might be more relevant than Facebook Marketing and Advertising for Businesses?
• How should businesses connect and communicate with their customers on their Business Instagram Account?
• Case Study of various types of contents on Instagram
• Answering the question: What’s your business goal on Instagram?
• Answering the question: Should you Facebook Page contents be the same as your Instagram Account?

Mapping out your Customer / Buyer's Journey with your brand or Company:
• Explore and map out what matters most to your buyers?
• Learn about a Buyer’s Journey on the internet / social media / instagram
• Brainstorm about your Buyer’s Journey, and how you should be communicating on your Instagram account
• Type of content you should curate for Instagram based on your buyer’s journey
• Plan & Map your Instagram Content Strategy (Learn the SECRET to knowing the VIRAL content online!)
• Consultation with the Trainer (5~10 min per pax)

Instagram Marketing BEST PRACTICES
• Converting an Instagram Account to a Business Account
• Optimzing your Instagram Profile
• Instagram Insights, Analytics, Learn how to replicate what works!
• How to encourage Engagements, Copywriting Tips, and more!
• Common mistakes made on Instagram Marketing and Advertising
• 5 Ways to Grow your Instagram Followers

Growth Hack on Instagram with Posts & HashTags
• Max. 2,000 characters & 30 hashtags
• Spot Trending Hashtags, and posts that are discoverable with hashtags
• Design Amazing Graphics, Quotes for your Instagram Feed
• Hands-on activity: Create and Post on Instagram (See Sky Digital Agency's Instagram Feed)
• Ways to Grow your Instagram Following, Engagements and Ad Conversion

Instagram Insights, Algorithm and Ad Targeting Basics
• How to design instagram stories
• Instagram Mechanics & Algorithm
• Instagram Ad and Location Targeting (Trainer Demo)
• Recommended Instagram Ad Budgeting for Small Business

Final Consultation and Q&A
(a) Consultation with Trainer (5 min per participant)
(b) Final Q&A with Trainer

By the end of the course, you will be a better Marketer on INSTAGRAM, equiped with skills to design amazing graphics with FREE design tools to grow your audience and increase your ROI on Instagram Marketing and Advertising.

What you'll need to bring to class:

• Laptop & Charger
• Mouse & Mouse Pad
• Smartphone with Instagram App Installed

Pre-requisites prior to signing up for the workshop:
• Owns a personal Instagram Account.
• Have been using Instagram - Personal / Business Account

Note: If you do not meet any of the pre-requisite requirements above, please email us at workshops@skycrm.asia and we will assist to advise if the course is suitable for you.

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.

This workshop is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits,

Course code on SkillsFuture Directory: CRS-N-0044836

Email us at skillsfuture@skycrm.asia for payment instructions to pay us directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.

Being a designer by training, she designs, consults and trains individuals in digital marketing. She started with small group trainings on Facebook, SEO and Email Marketing topics in early 2015.

Till date, she has curated more than 15 different creative topics and key digital marketing courses including Instagram marketing, Branding with IGTV videos, Social Media Marketing BootCamp, Integrated Content Marketing, Digital Marketing Sales Funnels & more.

Till date, she has conducted more than 1,500 hours of training, and she is an ACTA Certified Trainer.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding and find success in the digital marketing campaigns with FREE digital tools available in the market for Individuals, Entrepreneurs, Adult Educators, SME marketing teams and Startups to leverage on.

Passionate about training, and helping others through training, Charmaine strongly believes in paying it forward to the community will her knowledge and skill sets. Aside training the public and corporates, she also trains youth-at-risks (in collaboration with MSF) under The Good Designers.

Get connected with Charmaine on LinkedIn: http://bit.ly/charmaine-linkedin

More SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ Social Media Marketing Bootcamp (Advanced 1-day Course) - * New Course *
✓ Kickstart your training business with Facebook Videos - * New Course *
✓ Facebook Marketing MasterClass and Chatbots (1.5 days) - * New Course *
✓ Integrated Digital Marketing Strategy for Beginners - * Updated Curriculum *
✓ Winning with an Integrated Content Marketing Strategy - * Updated Curriculum *
✓ Master MailChimp Email Marketing
LinkedIn Marketing with SlideShares (2 days) - New Course, May 2019
Integrated Facebook Marketing for Business and E-commerce Owners (2 days)
Integrated MailChimp Email Marketing for Business and E-commerce Owners (2 days)

Enquire with us at workshops@skycrm.asia

Connect with us on:
Facebook | Instagram | YouTube | Website

Some Facebook reviews left by our past participants:

You can also read even more testimonials on our workshops on our Facebook Page Reviews


1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580

Nearest MRT: Raffles Place, take exit "i". Rain proof location from Raffles Place MRT.
The building 6 Raffles Quay is just beside Ascott at Raffles Place.

Our office is also 3 min walk from Downtown Line Exit A, just after Hong Leong Building.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asia on your requirements, and we will be in touch with you within 2 working days.

Wed Jul 24, 2019
10:00 AM - 6:00 PM SGT
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6 Raffles Quay, #15-00, Singapore 048580
1-day Course SOLD OUT $388.00
Venue Address
6 Raffles Quay, #15-00, Singapore 048580 Singapore
Grow your business with Digital Marketing!